Specialists in a niche market

Niche markets require specialists. This applies in particular to lifestyle and leisure products, like duty free goods. Not only does the supplier need all the know-how related to international regulations, legal procedures, and limitations; he also has to hit the nail on the head in terms of taste, trends, and target groups.

One such specialist is the German wholesaler Haromex Development GmbH. The family-owned company sells alcohol and soft drinks to duty free shops and the military – a challenging yet promising business perspective.